Privacy policy
Last updated: June 4, 2025
This Privacy Policy outlines how LemHue LLC, DBA Lemmue.com ("we," "us," or "our") collects, uses, and shares your personal information when you visit, use our services, or make a purchase from www.lemmue.com (referred to as the "Site"). It also applies to any communication you have with us regarding the Site (collectively called the "Services"). In this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.
Please read this Privacy Policy carefully.
**Changes to This Privacy Policy**
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make updates, we will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any additional steps required by applicable law.
**How We Collect and Use Your Personal Information**
To provide our Services, we collect personal information about you from various sources, as outlined below. The information we collect and how we use it may vary based on your interactions with us.
In addition to the specific uses described herein, we may use the information we collect to communicate with you, enhance or improve our Services, comply with legal obligations, enforce our terms of service, and protect our rights and the rights of our users or others.
**What Personal Information Do We Collect?**
The types of personal information we obtain depend on your interactions with our Site and Services. When we mention "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. Below, we detail the categories and specific types of personal information we collect.
Information We Collect Directly from You
The information you directly submit through our Services may include:
- **Contact Details**: Your name, address, phone number, and email address.
- **Order Information**: Your name, billing address, shipping address, payment confirmation, email address, and phone number.
- **Account Information**: Your username, password, security questions, and other security-related information.
- **Shopping Information**: Details of the items you view, add to your cart, save to your account, loyalty points, reviews, referrals, gift cards, or purchases.
- **Customer Support Information**: Any information you choose to include in communications with us, such as messages sent through the Services.
Some features of the Services may require certain information from you. While you may choose not to provide this information, doing so may limit your access to those features.
Information We Collect about Your Usage
We may automatically collect certain information about your interactions with the Services, referred to as "Usage Data." This may include information about how you access and use our Site and account, including device information, browser information, network connection details, IP address, and other interaction-related data. We may utilize cookies, pixels, and similar technologies ("Cookies") for this purpose.
Information We Obtain from Third Parties
**Further Details on Third-Party Data Collection**
We may collect information about you from third parties, including vendors and service providers who gather information on our behalf. This includes companies that support our Site and Services, such as Shopify.
Our payment processors collect your payment information (e.g., bank account, credit or debit card details, and billing address) to process your payments and fulfill your orders. This is necessary to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we partner with may automatically collect certain information using online tracking technologies like pixels, web beacons, software development kits, third-party libraries, and cookies. Any information obtained from third parties will be handled in accordance with this Privacy Policy. For additional details, please refer to the section below on Third-Party Websites and Links.
How We Use Your Personal Information
1. **Providing Products and Services**: We use your personal information to provide you with our Services, including processing your payments, fulfilling your orders, sending you notifications related to your account and transactions, managing your account, arranging shipping, and facilitating returns and exchanges. We may also enhance your shopping experience by allowing Shopify to match your account with other services you choose to utilize. In this case, Shopify will handle your information as outlined in its Privacy Policy and Consumer Privacy Policy.
2. **Marketing and Advertising**: We may use your personal information for marketing and promotional purposes, such as sending you communications by email, text message, or postal mail, and displaying advertisements for products or services. This may include using your personal information to tailor Services and advertisements on our Site and other websites effectively. For EEA residents, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Article 6 (1) (f) of the GDPR.
3. **Security and Fraud Prevention**: We use your personal information to detect, investigate, and take action regarding potential fraudulent or malicious activity. If you register for an account, you are responsible for keeping your account credentials secure. We strongly advise against sharing your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately. For EEA residents, the legal basis for these data processing activities is our legitimate interest in maintaining the security of our website for you and other customers, in accordance with Article 6 (1) (f) of the GDPR.
4. **Communicating with You and Service Improvement**: We use your personal information to provide customer support and enhance our Services. This is in our legitimate interest to remain responsive to you, deliver effective services, and maintain our business relationship, in accordance with Article 6 (1) (f) of the GDPR.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies we utilize related to operating our store with Shopify, please see https://www.shopify.com/legal/cookies. We use Cookies to improve our Site and Services (including remembering your actions and preferences), to run analytics, and to better understand user interactions with our Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor their services, products, and advertisements on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can configure your browser to remove or reject Cookies. Please note that removing or blocking Cookies can negatively affect your user experience and may cause certain Services, features, and general functionality to work incorrectly or become unavailable. Additionally, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.
Our website recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you inform us of your preference through GPC, we will treat that signal as a valid request to opt out of sharing and targeted advertising for the associated browser or device. If we can connect the device sending the signal to a Shopify account, we will also apply the opt-out request to that account. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/.
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We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.
With your permission, we share personal information to participate in advertising and marketing activities.
Over the past 12 months, we have "sold" and "shared" personal information, as these terms are defined by applicable law, to engage in advertising and marketing activities.
Third-Party Websites and Links
Our website may include links to websites or online platforms operated by third parties. If you click on links to sites that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies, as well as their terms and conditions. We do not guarantee the privacy or security of these sites, nor are we responsible for the accuracy, completeness, or reliability of the information found on them. Additionally, any information you share on public or semi-public venues, including third-party social networking platforms, may be viewable by other users of the service and may be used by us or third parties without limitation. Our inclusion of such links does not imply any endorsement of their content or the sites' owners or operators unless explicitly stated.
Children's Data
Our services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, please contact us using the details provided below to request deletion of that information. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under the age of 16.
Security and Retention of Your Information
Please be aware that no security measures are perfect or entirely impenetrable, and we cannot guarantee "perfect security." Furthermore, any information you send to us may not be secure while in transit. We advise against using insecure channels to communicate sensitive or confidential information.
How long we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide our services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on your location, you may have some or all of the rights listed below concerning your personal information. However, these rights are not absolute, may apply only under certain circumstances, and we may decline your request as allowed by law.
- **Right to Access/Know**: You may request access to the personal information we hold about you, including details about how we use and share your information.
- **Right to Delete**: You may request that we delete the personal information we maintain about you.
- **Right to Correct**: You may request that we correct any inaccurate personal information we hold about you.
- **Right of Portability**: You may request a copy of the personal information we maintain about you and request that we transfer it to a third party, under certain conditions and exceptions.
- **Right to Opt-out of Sale or Sharing or Targeted Advertising**: You may direct us not to "sell" or "share" your personal information or opt-out of the processing of your information for targeted advertising purposes, as defined by applicable privacy laws. Please note that if you visit our site with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser you use.
- **Restriction of Processing**: You may request that we stop or restrict our processing of your personal information.
- **Withdrawal of Consent**: If we rely on consent to process your personal information, you may withdraw that consent.
- **Appeal**: If we decline to process your request, you may have the right to appeal our decision by responding directly to our denial.
- **Managing Communication Preferences**: We may send you promotional emails, which you can opt-out of at any time using the unsubscribe option found in our emails. If you opt-out, we may still send you non-promotional emails, such as those regarding your account or orders you have made.
You can exercise any of these rights as indicated on our website or by contacting us using the provided details below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. According to applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will ask them to provide proof of your authorization, and we may need you to verify your identity directly with us. We will respond to your request promptly, as required by applicable law.
Complaints
If you have any concerns about how we handle your personal information, please reach out to us using the contact details provided below. If you are not satisfied with our response to your complaint, you may have the right to appeal our decision, depending on your location. You can do this by contacting us using the details provided or by lodging your complaint with your local data protection authority. For those in the European Economic Area (EEA), a list of the relevant data protection supervisory authorities can be found here.
International Users
Please be aware that we may transfer, store, and process your personal information outside of your home country. Your personal information may also be handled by staff and third-party service providers and partners located in these countries.
If we transfer your personal information outside of Europe, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant authorities in the UK, unless the data transfer is to a country deemed to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your available rights, please email us at sales@lemmuecosmetics.com. Alternatively, you can reach us at 3400 Cottage Way, Ste G 28456, Sacramento, CA, 95825, US.
For the purposes of applicable data protection laws, and unless stated otherwise, we are the data controller of your personal information.